A leading supermarket store in the UK, Morrisons offers a wide range of products, fresh vegetables, groceries and household products. It was established in 1899 and gives a lot of emphasis on fresh foods such as breads and baked products and meat products. Morrisons has also focused on the online selling and delivery in past few years.
Yes! The following are some salient features of Morrisons:
- Founded: William Morrison started the company in Rawson, West Yorkshire in 1899.
- Headquarters: Sited in Bradford, West Yorkshire.
- Market Position: Hence it is a large grocery store chain in the UK and competes with Tesco, Sainsbury and Asda.
- retail Format: Operates a range of different stores including small convenience stores and large supermarkets.
- Product Selection: Serves a wide variety of meat products, fresh fruits, groceries, bakery products, and home products.
- Focus on Fresh Food: Reported to have bakers, fishmongers and butchers within it, this store targets locally sourced and fresh foods and products.
- Online Shopping: Recently it has expanded the home delivery and online shopping facility services.
- Sustainability: Steps that have been implemented to encourage more sustainable purchasing and reduce the consumption of plastics.
- Acquisitions: Has gone through several takeovers, the latest of which was in 2021 by the private equity firm CD&R.
- Loyalty Program: Operates a loyalty program called Morrisons More, `that offers the target customers’ customized offers and promotions.