An ever-evolving line of treatments, The Ordinary uses tried-and-true clinical technologies with the potential to revolutionise skincare pricing and messaging. The original intention of the brand was to honour genuine, unassuming honesty. Rather than relying on well-established technology, its product or service is innovative because of the sincerity and reliability it provides. Disguising commodity as innovation is something that the Ordinary is born to oppose. What they call “Clinical formulations with integrity” are the usual.
Product name: The Ordinary by DECIEM. They are a group of brands that share a commitment to high-tech, practical beauty. Thanks to their team’s expertise in biochemistry and materials science, NIOD has introduced groundbreaking innovation to the skincare industry. When it comes to practical attractiveness, honesty is a rarity. By misleading the public with claims of revolutionary new technology and using insensitive pricing techniques, commonplace technologies are passed off as cutting-edge. Communicating honestly and bringing trustworthy, user-friendly technology to market at fair pricing are the core values of The Ordinary. They are proud of its candour, battles against the industry’s innovation stagnation, and subtly praises the depth of innovation that NIOD keeps bringing to the category.
Revitalize Your Glow: Solutions for Dullness
Glycolic Acid 7% Exfoliating Toner
With consistent usage, the Glycollic Acid 7% Exfoliating Toner, which was formerly known as the Glycollic Acid 7% Toning Solution, is an exfoliant that greatly improves the smoothness of the skin’s texture and promotes the appearance of a more even skin tone, in addition to making the skin appear more radiant. Additionally, it lessens the visibility of wrinkles and creases on the skin. Everyday use is appropriate for the toner format that is based on water.
The formulation includes a 7% concentration of glycollic acid, which is an alpha-hydroxy acid that has been extensively researched, as well as a Tasmanian pepperberry derivative that is generated from plants. The colour of this derivative changes with the seasons, and it may cause an apparent colour alteration in the formulation from time to time.
Targets
- Textural Irregularities,
- Dullness,
- Uneven Skin Tone
Key ingredients
- Glycolic Acid,
- Aloe Barbadensis Leaf Water,
- Panax Ginseng Root Extract,
- Tasmannia Lanceolata Fruit/Leaf Extract
Ascorbyl Tetraisopalmitate Solution 20% in Vitamin F
A lightweight oil that helps minimise signs of ageing by brightening and balancing uneven skin tone, Ascorbyl Tetraisopalmitate Solution 20% in Vitamin F is a product that does not contain any artificial ingredients. Additionally, in contrast to direct forms of vitamin C, this moisturising formulation contains an oil-soluble vitamin C derivative that, once applied, transforms into vitamin C, thereby reducing the likelihood that it may cause irritation. Moreover, it contains vitamin F, which is a combination of omega-3 and omega-6 fatty acids, which helps to strengthen the natural hydration barrier of your skin.
Targets
- Dullness,
- Signs of Aging,
- Antioxidant Support,
- Uneven Skin Tone
Key ingredients
- Tetrahexyldecyl Ascorbate,
- Ethyl Linoleate
AHA 30% + BHA 2% Peeling Solution
The AHA 30% + BHA 2% Peeling Solution works to exfoliate numerous layers of the skin, resulting in a more uniform and radiant appearance than before. This at-home peel helps to even out skin texture, relieve pore congestion, and enhance uneven pigmentation. It does this by utilising alpha-hydroxy acids (AHA), beta-hydroxy acids (BHA), and a Tasmanian pepperberry derivative that has been investigated. This derivative decreases irritation that can be linked with the usage of acids. Additional support for the formulation comes in the shape of a crosspolymer version of hyaluronic acid, which provides comfort; pro-vitamin B5, which provides hydration; and black carrot, which provides additional protection.
Targets
- Textural Irregularities,
- Dullness,
- Uneven Skin Tone
Key ingredients
- Glycolic Acid,
- Lactic Acid,
- Tartaric Acid,
- Citric Acid,
- Salicylic Acid,
- Sodium Hyaluronate Crosspolymer,
- Tasmannia Lanceolata Fruit/Leaf Extract
Lactic Acid 10% + HA
An alpha hydroxy acid solution, such as 10% lactic acid with HA, provides efficient surface-targeted exfoliation. As an added bonus, it contains pure pepperberry extract from Tasmania, which helps alleviate skin irritation and sensitivity caused by acid use. If your skin tends to be dry, try this serum that is water-based. About 3.8 is the pH of this mixture. When formulating with acids, the most crucial factor is pKa, and lactic acid has a pKa of 3.8. pKa indicates the availability of acids. At a pKa near to pH, the acid’s efficacy is maximised while irritation is minimised, creating an optimum salt-acid balance.
Targets
- Textural Irregularities,
- Dullness,
- Uneven Skin Tone
Key ingredients
- Lactic Acid,
- Sodium Hyaluronate Crosspolymer,
- Tasmannia Lanceolata Fruit/Leaf Extract
Salicylic Acid 2% Masque
The Salicylic Acid 2% Masque is a formulation that contains charcoal and clay, and it is designed to address dull skin tone and irregularities in the skin’s texture. It will leave your skin feeling clean and revitalised. With the assistance of salicylic acid, a lipophilic BHA that is known to address pore congestion, this deeply cleansing masque eliminates dead skin cells and excess oil, thereby promoting skin that is soft and smooth. Clay and charcoal are able to absorb pollutants from the face that would otherwise cause pores to get clogged, which helps to increase brightness.
Targets
- Signs of Congestion,
- Dullness,
- Textural Irregularities
Key ingredients
- Salicylic Acid,
- Kaolin,
- Charcoal Powder,
- 4-t-Butylcyclohexanol
Bring Your Skin Back to Life with The Ordinary’s Radiance-Boosting Solutions
Get ready to bid farewell to lifeless and dry skin and welcome back the beauty and radiance of your skin with The Ordinary. Their carefully developed products address the problem of skin looking flat by providing it with all the necessary nutrients and moisture to help it become shiny. Discover for yourself the effectiveness of scientifically blend components where each of them plays its part in revitalzing skin.